Deliver over 200 training sessions(virtual and in-person) on grant management systems for USDA stakeholders and community partners.
Develop and implement outreach strategies to engage underserved communities and provide equitable access to training resources.
Collaborate with U.S, Department of Agriculture (USDA) agency leaders to design and distribute quarterly newsletters and targeted communication campaigns.
Manage training-related content for SharePoint intranet and external websites, ensuring accessibility and alignment with Section 508 compliance standards.
Organize training evaluations and stakeholder feedback sessions to identify and address community needs, achieving a 95% satisfaction rate.
Specialized marketing and communication strategies for organizations and events.
Support in editorial content, social media, digital marketing, multimedia, and more.
Past and present clients include Cannabis Business Executive, The Physicians Edge, The BUD Summit, Association for Talent Development, and The CenTech Group.
Managed and strategically aligned messaging of external communications and public relations.
Focused on marketing campaigns for SHRM Certifications, including emails, ad campaigns, social media, and internal community platforms.
Employee Engagement and Learning Technologist Inovalon Bowie, MD | December 2016 to July 2018
Strategically planned and executed events, initiatives, and internal communications for the engagement of more than 3,000 employees in locations throughout the U.S. and Puerto Rico.
Created e-learning content, including compliance, technology, and soft skills training.
Managed and trained 8 staff on Learning Management System (LMS).
Identified creative methods to promote and share learning and development opportunities within the organization; including the creation of a training catalog, internal Learning and Organizational Effectiveness SharePoint website, and collaboration with other departments across the organization.
Collaborated with Marketing and Design teams to create consistent brand messaging for social media, digital content, print communications, and website user experience.
Supported the President with seeking media interactions that help promote and/or impact the Affiliate.
Worked with PR team to actively engage, cultivate, and manage press relationships to ensure coverage surrounding AWM-NCAC programs, special events, public announcements, and other projects.
Monitored social media marketing and website content updates.
Build and measure engagement to improve overall (online and offline) user experience for Human Capital Community members, including a monthly newsletter and sharing daily content on social media.
Research, identify, acquire, create, and curate new or repurposed content (i.e. books, blogs, graphics, case studies, videos, webcasts, podcasts, social media, etc.) from external contributors to enhance community and manage content pipeline.
Develop and nurture new/existing business relationships, primarily targeting middle managers and learning executives.
Manage budget and responsible for community profit and loss (P&L).
Coordinated marketing efforts (graphics, print, videos, emails) to support up to 7 lines of business within the organization, directly resulting in more than $7 million of revenue within a year
Implemented a content strategy and developed new programs with a 93% attendance fill rate
Reached out to potential content contributors and increased young professional/millennial member engagement by 120%
Strategically planned and actively monitored social media content for 5 internal clients
Produced basic, responsive, and segmented emails using marketing automation platforms
Wrote and edited copy daily for promotional materials – including emails and house ads (print and online)
Applied business intelligence to prepare, analyze, and present reports for various marketing campaigns
Updated content on multiple websites and promotional landing pages using HTML and WYSIWYG editors
Marketing & Outreach Representative FuNation, Inc. Bethesda, MD | December 2012 to September 2013
Acted as primary spokesperson and liaison for programs offered at over 10 schools throughout DC and Maryland
Conducted outreach to build database and implement new strategies to manage relationships with parent contacts
Composed and distributed direct electronic marketing messages
Initiated calls and build rapport with leads generated during face-to-face outreach
Successfully enrolled over 40 children within first 45 days of employment, ages 2-12, in enrichment lessons that vary from languages (French/Science), physical activities (Fitness, Dance, Soccer), and academia (Science, Computer)
Represented company with poise, integrity and positivity at multiple sites and locations
Employer Relations and Veteran Benefits Assistant Paralyzed Veterans of America Washington, DC | October 2012 to May 2013
Developed a network of contacts and partnerships with corporate/government/private sectors to promote veteran hiring initiatives for PVA program, PAVE – Paving Access for Veteran Employment.
Planned upcoming conference for 200 people and manage promotional product development.
Researched and maintain contact with product managers, prospective entertainment and special guests for conference.
Reviewed business expense reports; draft and edit letters, memorandums, training manuals, statements and other relevant documents.
Ordered and monitored office inventory & stationery stock; computer consumables; staff room and kitchen supplies whilst ensuring the office receives a cost-effective and reliable service.
Responsible for setting up meeting rooms for events and assisting with food preparation, set up and clearing away.
Maintained photocopier effectiveness and respond to all technical issues.
Provided support as main receptionist, which includes answering phone and greeting clients & visitors.
Monitored call volume and connect callers to the accurate person/department.
Served as an ambassador to the University by calling over 500 alumni and parents to update records and speak with prospects about recent events and news on the American University campus.
Successfully raised over $13,500 from 169 people in financial support for American University, with a 1:3 success rate.
Worked closely with sponsoring organizations to coordinate events.
Created awareness of the “Yellow Ribbon” program through informational flyers to American University’s veteran community.
Authored press releases of recent events for AU veteran’s webpage; ensured information available on statistics and scholarships through Veteran’s Affairs.
Administrative Assistant American University: School of Communication Washington, DC | January 2009 to May 2010
Conducted tours for prospective students.
Prepared documents, created Excel reports and responded to inquiries from students, alumni, and faculty.
Maintained confidentiality in managing student files, sorting mail, and arranging student schedules.
Creative Intern WDCW-TV 50 the CW Washington, DC | October 2009 to December 2009
Assisted with editing local video productions to air online and on television using Adobe Final Cut Pro.
Assisted with promotions of network shows.
Created dubs of previously recorded shows; creating databases using Excel.
Communicated with contest winners with professionalism through email, phone, and face-to-face contact.
Christine V. Rosales 